These are the people, organizations and businesses who are helping save Veteran lives
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The Gold Shield Is Building A Better World For Veterans By Changing The Way We Give.
This page is a collection of content curated by our organization to explain WHY and HOW The Gold Shield is helping Veterans, highlight the progress we have made thus far, and outline the goals we have for the near future.
With The Gold Shield, We’re Taking Action Against Veteran Suicide
Gold Shield Mission & Impact Overview
Another brief explainer of The Gold Shield
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How Does A Gold Shield Membership Work?
The Gold Shield was founded on the model of our business membership program: business owners showing their support and respect for Veterans by giving back to the organizations to are ending the Veteran suicide epidemic.
Here’s how it works:
- Join: Business members join our network, committing to an annual monetary donation of any amount directly to Veteran Support Partners. You can give a dollar or a million.
- Advise & Promote: The Gold Shield provides partnership advising, pairing our members with Veteran Support Partners that align with their values, their brand and that make the biggest impact possible. We promote our members through a national advertising campaign that tells consumers to “Shop where you see the Gold Shield.”
- Donate: Business members support their Veteran Support Partner(s) directly—no intermediary necessary! In fact, The Gold Shield helps you forge meaningful relationships with our Veteran Support Parters, both locally and nationally.
- Certify: The Gold Shield certifies all member donations—legitimizing members’ commitment by reviewing and confirming donation details annually.
It’s easy, incredibly effective, and accessible – any business can become a Gold Shield member to benefit from our national advertising campaign, create partnerships with Veteran Support Organizations, and help to end the Veteran suicide epidemic.
You can give a dollar or a million – what matters is that hundreds of businesses are getting involved to save our Veterans.
Benefits For Members
Gold Shield Members benefit from:
- Becoming an integral part of an innovative approach to solving the Veteran suicide crisis
- Receiving immediate national recognition for exceptional support of Veterans.
- Gaining additional physical traffic to their business from customers who are aware that they support Veterans and want to support Veterans via their business.
- Achieving enhanced digital presence through The Gold Shield’s online channels (social media, website and our digital newsletter).
- Reducing their tax burden through annual donations and membership dues.
The Gold Shield Network
The Gold Shield has built a team of Veteran supporters who have powerful voices across all mass media – TV, Radio, and Print. Our supporters are helping The Gold Shield amplify our voice for Veterans.
Tony Lo Bianco
Gold Shield National Spokesman
Esteemed, Actor, Writer, Director, Producer and the National Spokesman for The Gold Shield. Tony is a proud & patriotic American, and lifetime supporter of Veterans. He is the winner of The New York’s Finest Foundation Humanitarian Award and Law Enforcement Support Foundation of America Award, among many others.
Mykel Hawke
Gold Shield National Military Spokesman:
Mykel Hawke has been a key part in expanding the reach of our national campaign, and has done so from the perspective of a decorated military Veteran. Mykel joined the US Army in 1982. He served on active duty for a total of 12 years; he also served in the Reserves and Guard for 12 more years. Hawke is a retired Green Beret/Special Forces Combat Commander and Senior Sergeant, an established Survival Expert, Martial Artist & Adventure Guide. He has also been Host & Producer for 8 TV series and featured on over 50 shows.
During his time of service, Mykel was committed as a leader, fighting and protecting us and his fellow soldiers. He continues this commitment of leadership today, as he helps The Gold Shield in saving those very soldiers from suicide when they return. Mykel realizes that our soldiers and our Veterans represent the best of us. Mykel is dedicated to putting an end to this on-going tragedy – a tragedy that can be fixed with The Gold Shield.
The Gold Shield Membership
Marketing Resources For Our Members
Digital Promotion Of Our Members
Digital promotion of your business includes:
- Spotlights of the member’s team and business across The Gold Shield’s social media accounts
- Business logo featured across The Gold Shield’s website
- Dedicated page on The Gold Shield’s website highlighting the products and/or services our member businesses provide
Nationwide Promotion of Our Members
The Gold Shield is coordinating national performances as part of an advertising campaign to showcase our Member businesses, educate the public, and highlight Veteran support organizations.
- Tony Danza with his Stars of Tomorrow Chorus and the world-renowned PS22 Choir will have ongoing performances on the national stage
- Features from our partners on Radio: Frank Morano, Joe Piscopo, Mike Gallagher, Kevin McCullough and more
- Features from our partners on Television: Tony Lo Bianco, Mykel Hawke and more
- More is in the works for our Members…